A TOURISM campaign funded by Telstra to compensate for the telecommunications disaster started on Saturday.
The $200,000 campaign will be in three stages, each focusing on different business interests.
The first stage, which began on Saturday, uses print and radio advertising to encourage residents to spend money locally.
The second stage of the campaign will begin after Christmas and will focus on bringing new people to the region, highlighting work and lifestyle benefits through print and radio advertising across the state.
The final stage, which is yet to be finalised, will focus on tourism and is likely to start in the New Year.
Telstra south-westVictoriaarea manager Bill Mundy said that, while tourism is part of the campaign, all businesses need to be addressed.
“What we’ve learnt from recent meetings is that businesses want people to know they’re open for businesses, whether it be suppliers or customers,” Mr Mundy said.
Read more in Monday’s Portland Observer.