THE ‘Grampians region’ is one of Victoria’s most tourism-dependent areas, according to research by the State Government.
The research identified the 10 regional economies which benefited the most from tourism, with the Grampians coming in at fourth place with $949 million contributed from visitors in 2011/2012.
More than 22 per cent of the Grampians region’s economic output was due to tourism, which also helped support 8300 jobs.
The ‘Great Ocean Road’ region generated twice as much revenue and more than double the jobs from tourism compared to the Grampians, but their economy was only half as dependent on visitors.
Victorian Tourism Minister, Louise Asher said the research highlights the economic contribution of tourism to the regional economies of Victoria.
“Regional Victoria has a greater reliance on the tourism sector than Melbourne, contributing 13.9 per cent of regional Victoria’s total Gross Regional Product,” she said.
“Tourism also contributes significantly to regional development through employment generation, with more people employed in tourism in regional Victoria than in Melbourne.”
Overall, the Grampians were responsible for bringing in 8.7 per cent of the $10.9 billion of tourism revenue brought in by regional Victoria.
The report was prepared for the State Government by Tourism Victoria and Deloitte Access Economics.
The Spectator asked Ms Asher’s office what the precise boundaries of the ‘Grampians region’ were.
Full story in the Spectator on Tuesday, January 7, 2014