PORTLAND Cable Trams has taken a leap forward to secure its future in the city following a severe drop in finances and patronage.
Portland Cable Trams president Terry Uniacke said the business had suffered with the hit of the 2007-08 global financial crisis and the time had come to launch an attack plan.
“Ever since the global financial crisis, numbers have just been dropping off,” Mr Uniacke said on Friday.
Faced with the possibility of closure due to those declining numbers, the committee applied for funding through Regional Development Victoria which has now granted $55,000 for the business to put towards a national and regional marketing campaign to take place over the next 12 months.
After hiring and consulting with a marketing firm, plans are now underway to refurbish the Portland Cable Trams website and boost its online presence with use of social media.
Board member and secretary Phil Ruge said the campaign was not just about Portland Cable Trams, but the city of Portland.
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