THE tourism market in western Victoria has substantial growth potential, a leading economist has told around 100 business leaders at an economic function in Portland.
National Australia Bank (NAB) international economics head Tom Taylor gave a briefing on the national, Victorian, and the western Victorian economies, along with the various challenges they faced in the face of the recent Federal and Victorian budgets.
The function was held at the Portland Golf Club last Thursday afternoon and hosted by NAB.
Mr Taylor said overnight visitor numbers for the Great Ocean Road from Warrnambool to the east had increased last year for the first time since 2007.
He said that at an average spend per night of $135 in western Victoria, that segment was worth $120 million a year alone.
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