Loading ...Keeping it local 0
Spectator-Observer Partnership | While there's been major upheaval among metropolitan newspapers, their country counterparts are actually weathering the changes in the industry quite well. Media analysts say metro papers can learn from their regional colleagues, who seem to be better at serving their community and attracting the advertising dollar. Kirsten Veness visited a newspaper in Hamilton, in Victoria's south-west, where the key to success is keeping everything local. Continue reading
