Casterton News

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Casterton News
Information & Media Kit

Contact Us

Casterton News
76 Henty Street
Casterton
Victoria
AUSTRALIA 3311
Phone: (03) 5581 1177
Fax: (03) 5581 2197

General Manager

Gerard Lucas
Ph: (03) 5551 3888
glucas@spec.com.au

Editor

Ian Lewis
Ph: (03) 5581 1177
cn.editor@spec.com.au

Production Manager

Peter Weston
Ph: (03) 5551 3837
peterweston@spec.com.au

Advertising

Marion Cowland
Ph: (03) 5581 1177
castnews@spec.com.au

Administration

Ph: (03) 5581 1177
castnews@spec.com.au

Subscriptions

Ph: (03) 5572 1011
Fax: (03) 5572 3800
specadmin@spec.com.au

Accounts

accounts@spec.com.au

specdisplay_cast_mapDistribution

Branxholme 2
Casterton 778
Coleraine 47
Dartmoor 10
Digby 5
Edenhope 10
Hamilton 37
Harrow 4
Heywood 8
Merino 40
Millicent 3
Mt Gambier 48
Port Fairy 1
Portland 30
Warrnambool 15
Subs & Frees 143
Counter Sales 64
TOTAL 1245

Deadlines

Booking
Display, classified and editorial: 3 days prior

Material
Display, classified and editorial: 2 days prior

Delivery
Mail or courier to –
Hamilton Spectator
59 Gray Street
Hamilton Vic
Australia
3300

or Via Adstream PageStore to Hamilton Spectator

Circulation

4774 (ABC)
Population in prime circulation area: 10,969
Published Monday, Wednesday and Friday.
Circulated in Portland, Heywood, west to Dartmoor and east to Yambuk.

About Us

Established in 1869 as the Casterton News, the paper later moved to Portland as the Western Advertiser. In 1982, the Spectator-Observer Group bought it out to again serve Casterton and in 1989 the name reverted back to the Casterton News.

A picturesque rural town located mid-way between Hamilton and Mount Gambier (S.A.), Casterton nestles in pretty valleys among undulating farmland. The Casterton News is the local weekly newspaper, published on Wednesdays.

At the heart of “Australia Felix” – the rich, fertile western grazing districts reported by explorer Thomas Mitchell in 1836. The first large sheep stations were established here, notably by the Henty family, pioneering pastoralists and merchants. The town is now a stock marketing centre.

Casterton relies on the loyal support of the pastoral community. It is in the heart of sheep and beef country.

As a legacy of its heyday, Casterton has excellent facilities in education, health and for servicing agriculture in the region. As a result, The Casterton News has a strong following for a town of this size. The News really is the lifeblood of the community.

Advertising Copy Formats

Deadlines for electronic delivery:

Advertisements MUST be received no later than 10am day prior to date of issue. Proofs of advertisements MUST be returned no later than 10am. Proofs returned after this time will not be guaranteed placement in that issue.

When receiving complete adverts:

The file must be saved as CMYK or Grayscale formatted PDF files, compatible with Adobe Acrobat. Files containing PMS colours cannot be guaranteed. Resolution reduced to 300dpi with embedded fonts.

All other files, including Microsoft Word documents, Publisher, Excel, Illustrator, Freehand, PageMaker, Quark Xpress, InDesign etc WILL NOT be accepted and will be returned for correct formatting.

Receiving text layout suggestions for adverts:

We are able to receive text from Microsoft Word, WordPad, Notepad, Writer, Write and other text-based applications. These files should be saved in either Word (Doc) format or Text (Txt) format.

(Please send logos and photos etc as separate graphic files. Those included or embedded in Word documents are not suitable and may not be used in their entirety.)

Receiving pictures, photos and logos:

Pictures must be saved as TIF, JPG or PDF (high resolution/best quality) at least 150-300dpi. Where text is displayed in the graphic, resolution should be at least 300dpi to ensure type is legible.

Complete advertisements must be saved as a PDF and should be CMYK if colour or grayscale if it is to be straight black/white. Fonts should be embedded and PDF should be compatible with Acrobat.

QuickCut or Websend Electronic Delivery Service
Observer Advertising: castnews@spec.com.au

Material delivered direct via email must be to newspaper prepress specifications. The publisher accepts no responsibility for reproduced quality of such supplied material.

Advertising Conditions

Page depth 38cm, 8.04 ems (36mm) columns x7.

Specified page loadings, page 3 and back page 50%; page 5, 25%; other pages 10%.

Space order rates shall apply only to the advertiser’s trade or business and shall not be used for any other purpose.

Published rates are for advertisements set in a body type not small than 8 point.

The Publisher reserves the right to omit or alter any advertisement. Every care is taken to prevent errors and accidental omissions, but no financial liability can be accepted for loss resulting from any such error or omission.

While reasonable care is exercised, the publisher does not hold himself responsible for errors in or misclassification of advertisements.

Advertising Rate

EFFECTIVE 1st JANUARY 2015
All prices plus 10% GST

Annual Expenditure Disc Annual Space per col/cm 1/2 Pages
Casual @ $4.95 @ $658
$1,115 10% 250cm @ $4.46 2 @ $594
$2,180 12% 500cm @ $4.36 4 @ $580
$4,210 15% 1,000cm @ $4.21 8 @ $560
$9,900 20% 2,500cm @ $3.96 18 @ $527
$18,600 25% 5,000cm @ $3.72 37 @ $495
$34,700 30% 10,000cm @ $3.47 75 @ $462
$80,500 35% 25,000cm @ $3.22 187 @ $429
$148,500 40% 50,000cm @ $2.97 375 @ $395

Casual Centimetre Rate: $4.95 + GST

Deadlines

ISSUE NEWS PAGES CLASS PAGES
Hamilton Spectator
Tuesday 5pm Fri Noon Monday
Thursday 5pm Mon Noon Wednesday
Saturday 5pm Wed 10am Friday
Portland Observer
Monday 4pm Thu 8.30am Monday
Wednesday 5pm Fri 11am Tuesday
Friday 3pm Tue 10.30am Thursday
Casterton News
Wednesday Noon Mon 5pm Monday

Portland Employment by Industry

*see Towns in time for complete data.

Industry Percentage
Retail Trade 22%
Other Industries 47%
Manufacturing 8%
Agriculture, Forestry and Fishing 2%
Health and Community Services 13%
Education 8%

Page Loadings

Page 3 – 50%, Page 5 – 35%, Page 7 – 25%, Back Page – 50%