Information & Media Kit
76 Henty Street
Phone: (03) 5581 1177
Fax: (03) 5581 2197
Ph: (03) 5551 3888
Ph: (03) 5581 1177
Ph: (03) 5551 3837
Ph: (03) 5581 1177
Ph: (03) 5581 1177
Ph: (03) 5572 1011
Fax: (03) 5572 3800
|Subs & Frees||143|
Display, classified and editorial: 3 days prior
Display, classified and editorial: 2 days prior
Mail or courier to –
59 Gray Street
or Via Adstream PageStore to Hamilton Spectator
Population in prime circulation area: 10,969
Published Monday, Wednesday and Friday.
Circulated in Portland, Heywood, west to Dartmoor and east to Yambuk.
Established in 1869 as the Casterton News, the paper later moved to Portland as the Western Advertiser. In 1982, the Spectator-Observer Group bought it out to again serve Casterton and in 1989 the name reverted back to the Casterton News.
A picturesque rural town located mid-way between Hamilton and Mount Gambier (S.A.), Casterton nestles in pretty valleys among undulating farmland. The Casterton News is the local weekly newspaper, published on Wednesdays.
At the heart of “Australia Felix” – the rich, fertile western grazing districts reported by explorer Thomas Mitchell in 1836. The first large sheep stations were established here, notably by the Henty family, pioneering pastoralists and merchants. The town is now a stock marketing centre.
Casterton relies on the loyal support of the pastoral community. It is in the heart of sheep and beef country.
As a legacy of its heyday, Casterton has excellent facilities in education, health and for servicing agriculture in the region. As a result, The Casterton News has a strong following for a town of this size. The News really is the lifeblood of the community.
Advertising Copy Formats
Deadlines for electronic delivery:
Advertisements MUST be received no later than 10am day prior to date of issue. Proofs of advertisements MUST be returned no later than 10am. Proofs returned after this time will not be guaranteed placement in that issue.
When receiving complete adverts:
The file must be saved as CMYK or Grayscale formatted PDF files, compatible with Adobe Acrobat. Files containing PMS colours cannot be guaranteed. Resolution reduced to 300dpi with embedded fonts.
All other files, including Microsoft Word documents, Publisher, Excel, Illustrator, Freehand, PageMaker, Quark Xpress, InDesign etc WILL NOT be accepted and will be returned for correct formatting.
Receiving text layout suggestions for adverts:
We are able to receive text from Microsoft Word, WordPad, Notepad, Writer, Write and other text-based applications. These files should be saved in either Word (Doc) format or Text (Txt) format.
(Please send logos and photos etc as separate graphic files. Those included or embedded in Word documents are not suitable and may not be used in their entirety.)
Receiving pictures, photos and logos:
Pictures must be saved as TIF, JPG or PDF (high resolution/best quality) at least 150-300dpi. Where text is displayed in the graphic, resolution should be at least 300dpi to ensure type is legible.
Complete advertisements must be saved as a PDF and should be CMYK if colour or grayscale if it is to be straight black/white. Fonts should be embedded and PDF should be compatible with Acrobat.
QuickCut or Websend Electronic Delivery Service
Observer Advertising: firstname.lastname@example.org
Material delivered direct via email must be to newspaper prepress specifications. The publisher accepts no responsibility for reproduced quality of such supplied material.
Page depth 38cm, 8.04 ems (36mm) columns x7.
Specified page loadings, page 3 and back page 50%; page 5, 25%; other pages 10%.
Space order rates shall apply only to the advertiser’s trade or business and shall not be used for any other purpose.
Published rates are for advertisements set in a body type not small than 8 point.
The Publisher reserves the right to omit or alter any advertisement. Every care is taken to prevent errors and accidental omissions, but no financial liability can be accepted for loss resulting from any such error or omission.
While reasonable care is exercised, the publisher does not hold himself responsible for errors in or misclassification of advertisements.
EFFECTIVE 1st JANUARY 2015
All prices plus 10% GST
|Annual Expenditure||Disc||Annual Space per col/cm||1/2 Pages|
|Casual||@ $4.95||@ $658|
|$1,115||10%||250cm @ $4.46||2 @ $594|
|$2,180||12%||500cm @ $4.36||4 @ $580|
|$4,210||15%||1,000cm @ $4.21||8 @ $560|
|$9,900||20%||2,500cm @ $3.96||18 @ $527|
|$18,600||25%||5,000cm @ $3.72||37 @ $495|
|$34,700||30%||10,000cm @ $3.47||75 @ $462|
|$80,500||35%||25,000cm @ $3.22||187 @ $429|
|$148,500||40%||50,000cm @ $2.97||375 @ $395|
Casual Centimetre Rate: $4.95 + GST
|ISSUE||NEWS PAGES||CLASS PAGES|
|Tuesday||5pm Fri||Noon Monday|
|Thursday||5pm Mon||Noon Wednesday|
|Saturday||5pm Wed||10am Friday|
|Monday||4pm Thu||8.30am Monday|
|Wednesday||5pm Fri||11am Tuesday|
|Friday||3pm Tue||10.30am Thursday|
|Wednesday||Noon Mon||5pm Monday|
Portland Employment by Industry
*see Towns in time for complete data.
|Agriculture, Forestry and Fishing||2%|
|Health and Community Services||13%|
Page 3 – 50%, Page 5 – 35%, Page 7 – 25%, Back Page – 50%