Boom time for tourism; summer holiday period better than ever
PORTLAND and district accommodation providers are experiencing a surge in business as this holiday season promises to be better than ever.
Every provider the Observer spoke to has reported as good as, if not better, business than last year, with lots of different factors, such as a variety of international tourists, an earlier start to the holiday season and an increased awareness of the region as a tourist destination.
And it has also provided spin-offs for other businesses, one popular café saying its peak numbers on two days last summer were being repeated every day this holiday period.
Return visitors are still the largest market, many coming back year after year.
Portland Tourist Park manager Denise Pekin said the Garden St venue had been “very busy” with the majority of visitors from Melbourne, as well as some from Adelaide.
“They love that Portland is laid back, the whole town’s just a step back,” she said.
About one-quarter were return visitors and about 10 people had already booked for next year when checking out.
Portland Bay Holiday Park manager Erin Martin said it had been “crazy busy” at the Bentinck St venue.
Tourists had come from a variety of places and bookings were up on last year.
“We get a lot of returners, a lot of pre-books, everyone loves Portland,” she said.
Return visitors are also a feature of Narrawong Holiday Park, where co-owner Sandy Barras said business had been “really good” with the popular seaside venue as full as ever at this time of year.
Many visitors returned year after year from across the state, including some for many decades.
“They come, and their families come and their families, it’s really good,” she said.