Western District Farmer


Western District Farmer
Information & Media Kit

Contact Us

Hamilton Spectator
59 Gray Street
PO Box 416
Victoria 3300
Phone: (03) 5572 1011
Fax: (03) 5572 3800


Richard Beks
Ph: (03) 5572 1011

General Manager

Gerard Lucas
Ph: (03) 5551 3888


Sonia Gillingham
Ph: (03) 5551 3847

Production Manager

Peter Weston
Ph: (03) 5551 3837

Display Advertising

Sonia Gillingham
Ph: (03) 5551 3847


Through Hamilton Spectator
Ararat 12
Balmoral 80
Branxholme 61
Caramut 5
Casterton 340
Cavendish 22
Coleraine 316
Digby 25
Dunkeld 165
Edenhope 15
Glenthompson 70
Hamilton 3775
Harrow 20
Hawkesdale 50
Horsham 14
Koroit 35
Lake Bolac 30
Macarthur 130
Merino 60
Mortlake 50
Penshurst 170
Port Fairy 60
Skipton 9
Streatham 8
Tarrington 40
Warrnambool 88
Willaura 10
Woolsthorpe 18
Yambuk 9
TOTAL 5687
Through Portland Observer
Dartmoor 40
Portland 3076
Narrawong 125
Heywood 417
Observer Office 115
TOTAL 3078
Rural Outlets 197
Bulk to Advertisers 110
Sales Consultants 25
Through Other Newspapers
Camperdown Chronicle 1200
Cobden Times 1600
Mortlake Dispatch 400
Terang Express 1000
Colac Herald 1200
TOTAL 5400
Australia Post Farmer Points
Timboon 264
Woolsthorpe 80
Allansford 225
Wangoom 22
Caramut 117
Port Fairy 261
Hawkesdale 94
Lake Bolac 136
Chatsworth 17
Streatham 79
Koroit 230
Creswick 386
Ararat 437
Willaura 78
Avoca 20
Warrnambool 329
Wickliffe 50
TOTAL 2845


Display, classified: 3 days prior

Display, classified: 2 days prior

Mail or courier to –
Hamilton Spectator
59 Gray Street
Hamilton Vic

or Via Adstream PageStore to Hamilton Spectator

17,400 copies monthly

Covering the South-West with 17,400 copies monthly

Distributed first week monthly as a supplement to South-Western Victoria’s major rural newspapers:

Camperdown Chronicle, Mortlake Dispatch, Terang Express, Cobden Times, Western Plains Advertiser (Skipton), Hamilton Spectator, Portland Observer, Colac Herald and via Australia Post Farmer Points to Warrnambool, Ararat, Colac, Ballarat, Winchelsea and Districts.

The Western District Farmer takes all care in compiling specifications, prices and details but cannot accept responsibility for any errors. All prices are correct at time of printing and are subject to change without notice.

No material, artwork or photos may be reproduced in whole or part without the written permission of the publishers.

Your nearest advertising representative is Belinda Grey, 5551 3843, belinda.grey@spec.com.au

Advertising Copy Formats

Deadlines for electronic delivery:

Advertisements MUST be received no later than 10am day prior to date of issue. Proofs of advertisements MUST be returned no later than 10am. Proofs returned after this time will not be guaranteed placement in that issue.

When receiving complete adverts:

The file must be saved as CMYK or Grayscale formatted PDF files, compatible with Adobe Acrobat. Files containing PMS colours cannot be guaranteed. Resolution reduced to 300dpi with embedded fonts.

All other files, including Microsoft Word documents, Publisher, Excel, Illustrator, Freehand, PageMaker, Quark Xpress, InDesign etc WILL NOT be accepted and will be returned for correct formatting.

Receiving text layout suggestions for adverts:

We are able to receive text from Microsoft Word, WordPad, Notepad, Writer, Write and other text-based applications. These files should be saved in either Word (Doc) format or Text (Txt) format.

(Please send logos and photos etc as separate graphic files. Those included or embedded in Word documents are not suitable and may not be used in their entirety.)

Receiving pictures, photos and logos:

Pictures must be saved as TIF, JPG or PDF (high resolution/best quality) at least 150-300dpi. Where text is displayed in the graphic, resolution should be at least 300dpi to ensure type is legible.

Complete advertisements must be saved as a PDF and should be CMYK if colour or grayscale if it is to be straight black/white. Fonts should be embedded and PDF should be compatible with Acrobat.

Advertising Conditions

Page dimensions – 374 x 260mm. Specified page loadings, page 3 and back page 50%; page 5, 25%; other pages 10%. Space order rates shall apply only to the advertiser’s trade or business and shall not be used for any other purpose. Published rates are for advertisements set in a body type not smaller than 8 point. The Publisher reserves the right to omit or alter any advertisement. Every care is taken to prevent errors and accidental omissions, but no financial liability can be accepted for loss resulting from any such error or omission. While reasonable care is exercised, the publisher does not hold himself responsible for errors in or misclassification of advertisements.


Hamilton Spectator
Tuesday 5pm Fri Noon Monday
Thursday 5pm Mon Noon Wednesday
Saturday 5pm Wed 10am Friday
Portland Observer
Monday 4pm Thu 8.30am Monday
Wednesday 5pm Fri 11am Tuesday
Friday 3pm Tue 10.30am Thursday
Casterton News
Wednesday Noon Mon 5pm Monday


Booking & Inquiries to: Western District FARMER, 59 Gray St., Hamilton 3300
Phone: 03 5551 3843, Email: belinda.grey@spec.com.au