Portland Observer

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Portland Observer
Information & Media Kit

Contact Us

Portland Observer
47 Percy Street
PO Box 431
Portland
Victoria
AUSTRALIA 3305
Phone: (03) 5522 3000
Fax: (03) 5523 4765

General Manager

Gerard Lucas
Ph: (03) 5551 3888
glucas@spec.com.au

Editor

Marlene Punton
Ph: (03) 5522 3006
marlene.punton@observer.net.au

Sports Editor

Dean Millard
Ph: (03) 5522 3013
dean.millard@observer.net.au

Production Manager

Peter Weston
Ph: (03) 5551 3837
peterweston@spec.com.au

Display Advertising Enquiries

Advertising Manager

Regan Malseed
Ph: (03) 5522 3002
regan.malseed@observer.net.au

Advertising Consultants

Christine Humphreys
Ph: (03) 5522 3003
christine.humphreys@observer.net.au

Administration

Ph: (03) 5522 3000
admin@observer.net.au

Subscriptions

Ph: (03) 5572 1011
Fax: (03) 5572 3800
specadmin@spec.com.au

Accounts

accounts@spec.com.au

specdisplay_obs_mapDistribution

Branxholme8
Casterton30
Coleraine9
Dartmoor40
Digby6
Hamilton43
Hawkesdale1
Heywood417
Koroit1
Macarthur10
Merino8
Millicent4
Mt Gambier50
Narrawong120
Port Fairy8
Portland2961
Warrnambool38
Yambuk8
Electronic Papers67
Subs & Frees179
Counter Sales140
TOTAL4081

Deadlines

Booking
Display, classified and editorial: 3 days prior

Material
Display, classified and editorial: 2 days prior

Delivery
Mail or courier to –
Hamilton Spectator
59 Gray Street
Hamilton Vic
Australia
3300

or Via Adstream PageStore to Hamilton Spectator

Circulation

4774 (ABC)
Population in prime circulation area: 10,969
Published Monday, Wednesday and Friday.
Circulated in Portland, Heywood, west to Dartmoor and east to Yambuk.

About Us

Established in 1842, the Portland Guardian eventually merged with the Observer in 1890, dropping the ‘Guardian’ banner to become the Portland Observer.

The Portland Observer is the state’s third oldest newspaper, and celebrated 150 years on August 20, 1992. The paper is published Monday, Wednesday and Friday.

Portland is an historic town and is recognised as being Victoria’s birthplace, it was founded in 1834. A small seaside village transformed into a hub of industrial development with a world class deep water port that is home to holiday makers’ pleasure craft and the fishing fleet.

A chequered history, but a bright and colourful future is on the cards for Portland with manufacturing and export generating investment and employment.

The Portland Observer covers many towns, including – Portland, Heywood, Narrawong, Tyrendarra, Hamilton, Dartmoor, Mt. Gambier, Warrnambool, Condah, Casterton, Winnap, Branxholme, Pt. Fairy, Digby, Yambuk, Coleraine, Merino and Macarthur.

Portland

Located around a deep-water port, is the major urban city in the Glenelg Shire, offering a unique balance of business and tourism.

Key sectors include, manufacturing, timber and forestry, fishing & aquaculture, agriculture, engineering, viticulture and horticulture.

The Portland region is developing alternative energy with new wind farms under construction.

Artesian bores supply abundant fresh water to the city. While the natural geothermal (hot) water is not being presently used, studies are now underway to evaluate its practical reintroduction once more.

Major works are taking place in the harbour with the relocation and refurbishment of mooring facilities.

The Portland Observer & Guardian is the state’s oldest non-daily, established in 1842.

Advertising Copy Formats

Deadlines for electronic delivery:

Advertisements MUST be received no later than 10am day prior to date of issue. Proofs of advertisements MUST be returned no later than 10am. Proofs returned after this time will not be guaranteed placement in that issue.

When receiving complete adverts:

The file must be saved as CMYK or Grayscale formatted PDF files, compatible with Adobe Acrobat. Files containing PMS colours cannot be guaranteed. Resolution reduced to 300dpi with embedded fonts.

All other files, including Microsoft Word documents, Publisher, Excel, Illustrator, Freehand, PageMaker, Quark Xpress, InDesign etc WILL NOT be accepted and will be returned for correct formatting.

Receiving text layout suggestions for adverts:

We are able to receive text from Microsoft Word, WordPad, Notepad, Writer, Write and other text-based applications. These files should be saved in either Word (Doc) format or Text (Txt) format.

(Please send logos and photos etc as separate graphic files. Those included or embedded in Word documents are not suitable and may not be used in their entirety.)

Receiving pictures, photos and logos:

Pictures must be saved as TIF, JPG or PDF (high resolution/best quality) at least 150-300dpi. Where text is displayed in the graphic, resolution should be at least 300dpi to ensure type is legible.

Complete advertisements must be saved as a PDF and should be CMYK if colour or grayscale if it is to be straight black/white. Fonts should be embedded and PDF should be compatible with Acrobat.

QuickCut or Websend Electronic Delivery Service
Observer Advertising: obsadmin@spec.com.au

Material delivered direct via email must be to newspaper prepress specifications. The publisher accepts no responsibility for reproduced quality of such supplied material.

Advertising Conditions

Page depth 38cm, 8.04 ems (36mm) columns x7.

Specified page loadings, page 3 and back page 50%; page 5, 25%; other pages 10%.

Space order rates shall apply only to the advertiser’s trade or business and shall not be used for any other purpose.

Published rates are for advertisements set in a body type not small than 8 point.

The Publisher reserves the right to omit or alter any advertisement. Every care is taken to prevent errors and accidental omissions, but no financial liability can be accepted for loss resulting from any such error or omission.

While reasonable care is exercised, the publisher does not hold himself responsible for errors in or misclassification of advertisements.

Advertising Rate

EFFECTIVE 1st JANUARY 2015
All prices plus 10% GST

Annual ExpenditureDiscAnnual Space per col/cm1/2 Pages
Casual@ $6.30@ $838
$1,41810%250cm @ $5.672 @ $755
$2,77512%500cm @ $5.554 @ $739
$5,36015%1,000cm @ $5.368 @ $713
$12,60020%2,500cm @ $5.0418 @ $671
$23,65025%5,000cm @ $4.7337 @ $630
$44,10030%10,000cm @ $4.4175 @ $587
$102,50035%25,000cm @ $4.10187 @ $546
$189,00040%50,000cm @ $3.78375 @ $503

Casual Centimetre Rate: $6.30 + GST

Deadlines

ISSUENEWS PAGESCLASS PAGES
Hamilton Spectator
Tuesday5pm FriNoon Monday
Thursday5pm MonNoon Wednesday
Saturday5pm Wed10am Friday
Portland Observer
Monday4pm Thu8.30am Monday
Wednesday5pm Fri11am Tuesday
Friday3pm Tue10.30am Thursday
Casterton News
WednesdayNoon Mon5pm Monday

Portland Employment by Industry

*Snapshot only, total 4093; see Towns in time for complete data.

IndustryPercentage
Manufacturing23%
Agriculture, Forestry and Fishing5%
Other Industries6.5%
Health/Community Services10%
Education6%
Property/Business Services6.5%
Transport and Storage5%
Retail Trade16%
Construction7%