Portland Observer


Portland Observer
Information & Media Kit

Contact Us

Portland Observer
47 Percy Street
PO Box 431
Phone: (03) 5522 3000
Fax: (03) 5523 4765

General Manager

Gerard Lucas
Ph: (03) 5551 3888


Marlene Punton
Ph: (03) 5522 3006

Production Manager

Peter Weston
Ph: (03) 5551 3837

Display Advertising Enquiries

Advertising Manager

Regan Malseed
Ph: (03) 5522 3002

Advertising Consultants

Christine Humphreys
Ph: (03) 5522 3003


Ph: (03) 5522 3000


Ph: (03) 5572 1011
Fax: (03) 5572 3800




Branxholme 8
Casterton 30
Coleraine 9
Dartmoor 40
Digby 6
Hamilton 43
Hawkesdale 1
Heywood 417
Koroit 1
Macarthur 10
Merino 8
Millicent 4
Mt Gambier 50
Narrawong 120
Port Fairy 8
Portland 2961
Warrnambool 38
Yambuk 8
Electronic Papers 67
Subs & Frees 179
Counter Sales 140
TOTAL 4081


Display, classified and editorial: 3 days prior

Display, classified and editorial: 2 days prior

Mail or courier to –
Hamilton Spectator
59 Gray Street
Hamilton Vic

or Via Adstream PageStore to Hamilton Spectator


4774 (ABC)
Population in prime circulation area: 10,969
Published Monday, Wednesday and Friday.
Circulated in Portland, Heywood, west to Dartmoor and east to Yambuk.

About Us

Established in 1842, the Portland Guardian eventually merged with the Observer in 1890, dropping the ‘Guardian’ banner to become the Portland Observer.

The Portland Observer is the state’s third oldest newspaper, and celebrated 150 years on August 20, 1992. The paper is published Monday, Wednesday and Friday.

Portland is an historic town and is recognised as being Victoria’s birthplace, it was founded in 1834. A small seaside village transformed into a hub of industrial development with a world class deep water port that is home to holiday makers’ pleasure craft and the fishing fleet.

A chequered history, but a bright and colourful future is on the cards for Portland with manufacturing and export generating investment and employment.

The Portland Observer covers many towns, including – Portland, Heywood, Narrawong, Tyrendarra, Hamilton, Dartmoor, Mt. Gambier, Warrnambool, Condah, Casterton, Winnap, Branxholme, Pt. Fairy, Digby, Yambuk, Coleraine, Merino and Macarthur.


Located around a deep-water port, is the major urban city in the Glenelg Shire, offering a unique balance of business and tourism.

Key sectors include, manufacturing, timber and forestry, fishing & aquaculture, agriculture, engineering, viticulture and horticulture.

The Portland region is developing alternative energy with new wind farms under construction.

Artesian bores supply abundant fresh water to the city. While the natural geothermal (hot) water is not being presently used, studies are now underway to evaluate its practical reintroduction once more.

Major works are taking place in the harbour with the relocation and refurbishment of mooring facilities.

The Portland Observer & Guardian is the state’s oldest non-daily, established in 1842.

Advertising Copy Formats

Deadlines for electronic delivery:

Advertisements MUST be received no later than 10am day prior to date of issue. Proofs of advertisements MUST be returned no later than 10am. Proofs returned after this time will not be guaranteed placement in that issue.

When receiving complete adverts:

The file must be saved as CMYK or Grayscale formatted PDF files, compatible with Adobe Acrobat. Files containing PMS colours cannot be guaranteed. Resolution reduced to 300dpi with embedded fonts.

All other files, including Microsoft Word documents, Publisher, Excel, Illustrator, Freehand, PageMaker, Quark Xpress, InDesign etc WILL NOT be accepted and will be returned for correct formatting.

Receiving text layout suggestions for adverts:

We are able to receive text from Microsoft Word, WordPad, Notepad, Writer, Write and other text-based applications. These files should be saved in either Word (Doc) format or Text (Txt) format.

(Please send logos and photos etc as separate graphic files. Those included or embedded in Word documents are not suitable and may not be used in their entirety.)

Receiving pictures, photos and logos:

Pictures must be saved as TIF, JPG or PDF (high resolution/best quality) at least 150-300dpi. Where text is displayed in the graphic, resolution should be at least 300dpi to ensure type is legible.

Complete advertisements must be saved as a PDF and should be CMYK if colour or grayscale if it is to be straight black/white. Fonts should be embedded and PDF should be compatible with Acrobat.

QuickCut or Websend Electronic Delivery Service
Observer Advertising: obsadmin@spec.com.au

Material delivered direct via email must be to newspaper prepress specifications. The publisher accepts no responsibility for reproduced quality of such supplied material.

Advertising Conditions

Page depth 38cm, 8.04 ems (36mm) columns x7.

Specified page loadings, page 3 and back page 50%; page 5, 25%; other pages 10%.

Space order rates shall apply only to the advertiser’s trade or business and shall not be used for any other purpose.

Published rates are for advertisements set in a body type not small than 8 point.

The Publisher reserves the right to omit or alter any advertisement. Every care is taken to prevent errors and accidental omissions, but no financial liability can be accepted for loss resulting from any such error or omission.

While reasonable care is exercised, the publisher does not hold himself responsible for errors in or misclassification of advertisements.

Advertising Rate

All prices plus 10% GST

Annual Expenditure Disc Annual Space per col/cm 1/2 Pages
Casual @ $6.30 @ $838
$1,418 10% 250cm @ $5.67 2 @ $755
$2,775 12% 500cm @ $5.55 4 @ $739
$5,360 15% 1,000cm @ $5.36 8 @ $713
$12,600 20% 2,500cm @ $5.04 18 @ $671
$23,650 25% 5,000cm @ $4.73 37 @ $630
$44,100 30% 10,000cm @ $4.41 75 @ $587
$102,500 35% 25,000cm @ $4.10 187 @ $546
$189,000 40% 50,000cm @ $3.78 375 @ $503

Casual Centimetre Rate: $6.30 + GST


Hamilton Spectator
Tuesday 5pm Fri Noon Monday
Thursday 5pm Mon Noon Wednesday
Saturday 5pm Wed 10am Friday
Portland Observer
Monday 4pm Thu 8.30am Monday
Wednesday 5pm Fri 11am Tuesday
Friday 3pm Tue 10.30am Thursday
Casterton News
Wednesday Noon Mon 5pm Monday

Portland Employment by Industry

*Snapshot only, total 4093; see Towns in time for complete data.

Industry Percentage
Manufacturing 23%
Agriculture, Forestry and Fishing 5%
Other Industries 6.5%
Health/Community Services 10%
Education 6%
Property/Business Services 6.5%
Transport and Storage 5%
Retail Trade 16%
Construction 7%